Business Model Canvas Session

Business model canvas

Business model canvas is a great way to plan out a strategy for anything from a small project, a product launch or an entire business. It’s one of many planning processes that benefits hugely from a whole group of people getting hands-on involvement. Having a relatively big visual space to work in is key, and also means that the results that emerge can be read as one whole story which is clearly visible and transparent to all.

Here at Logovisual we like to practise what we preach. We needed a fresh impetus to get the New Year started with a bang and doing a business model canvas on the ThinkingWall in our meeting room seemed the ideal way to do some planning as a team. We also did a product/client sector matrix and an ops plan for the coming 3 months.

Business model canvas Business model canvas







We were introduced to business model canvas methods by our friend and associate Jan Lelie from The Netherlands in late December. It was clear that, in the hands of skilled facilitator, the process could yield some compelling outcomes within a short and focused timeframe.

Because ThinkingWall is magnetic and drywipe, and because we have plenty of Magnotes (drywipe magnetic tiles) to hand, we found we improvised by using these resources freely to bring the business model canvas to life. We found that we could engage each other in each section of the business model canvas by initially brainstorming onto hexagons, then choosing the most specific, important or compelling to focus on further. We did a lot of moving stuff around and the large area and the magnetic portability meant we could keep the process moving without getting bogged down, with plenty of room to ‘park’ good ideas to be returned to.

Business model canvas Business model canvas







The critical tenet of the business model canvas process is defining the value proposition. The fine tuning and articulation of a value proposition lends itself very well to using Logovisual Thinking (LVT). LVT is great for creating a shared sense or understanding, and in this context we used it as a kind of process within a process.

We generated numerous rich pictures which to us yielded meaningful content and profound insights in surprisingly short time. The business model canvas proved a great process for identifying focused strategies, whilst also provoking innovative ideas for future products and services.

We always welcome the opportunity to discuss how our visual thinking systems might enhance your methods and processes.

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